Chatbots are the most popular AI-powered marketing tool today, but companies recognise the opportunity to do more — and are prioritising data quality in order to get there
GUEST RESEARCH: New research from Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that AI automation has emerged as the primary means by which businesses are looking to grow revenues and operate efficiently.
Chatbots are the most popular AI-powered marketing tool today, but companies recognise the opportunity to do more — and are prioritising data quality in order to get there
GUEST RESEARCH: New research from Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that AI automation has emerged as the primary means by which businesses are looking to grow revenues and operate efficiently.
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